When You Care Enough to Send the Very Best

Written by on October 29, 2019

Thoughts From the Coffee Table: When you care enough to send the very best. Although it’s fun to wake up to a slew of birthday wishes on your FB feed, it’s still not as much fun as receiving an actual card in the mail. In business, a well-written thank you email after a job interview is expected, but a handwritten note is a welcome surprise. I used to be very good at sending cards. A long time ago. In a galaxy far, far away… October holds the most birthdays in my family, and here I sit again, with nothing but texts, calls, and mailed gifts from Amazon to show how much I care. I decided to make a change. I began buying cards like crazy last month, hoarding them and prepping for 2020. Signing, stamping, and marking with mail-by dates. Call it my New Year’s Resolution, not come early, but rather PLANNED ahead of time. I finally gave myself a break, knowing that cards aren’t missed because I don’t care. It’s because I haven’t PLANNED. Ed Goodman, Sales & Marketing Exec for Hallmark penned those important words in 1944, which still stand as one of the most iconic slogans in history. Life and business move at a rapid pace. Important things can get dropped along the way. But at the end of the day, is that really an excuse for those you care about the most?


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