Press Kit

About Operation Fred!

Operation Fred is a project that has grown out of Michael’s love for cats, made even more powerful in 2023 when Fred, a small skittish friendly-feral cat, decided she was the one he would trust to feed and protect him. “When Fred started coming around, even before we named him Fred, not knowing if he was a “he” or a “she,” I began documenting the interactions with my personal friends on Facebook. Pretty soon I couldn’t miss even a day of posts about what became known as “Operation Fred” without my friends texting and calling asking what was happening,” Michael shares. AboutOperation Fred! Through months of feeding and multiple failed attempts and finally one successful attempt to capture, she realized that there were numerous leadership lessons she was gaining from the relationship. In sharing these lessons, she wants raise more awareness of homeless kitties and, in the process, to help control the stray cat population. “Don’t get me wrong. I know there are differences in how you lead a human vs. how you lead a feline. But the lessons that I was learning, sometimes very painfully and with blood and scratches, made me look at the leadership of people in a new light as well,” Michael continues. Eventually this story will be a book. And that book will make the deliberate jump from feral cat to leadership lessons. For now, I’d like to engage you on a journey. One that speaks to your heart, especially if you are a cat lover. I’d like you to think about how many feral cats exist in every city in every state in every country around the world. Some of these cats end up adopted and loved. Some are TNR (trapped, neutered, and released). Some fight for their lives every single day and are hungry and scared. Some fall prey to other animals and to disease. Some live long, scrappy lives, plagued by fleas, ear mites, worms, and more. Some don’t survive at all.

What ‘s coming?

This April we begin a fun journey that will hopefully allow us to help cat rescues around the

US to pay for 1000 cats to be TNR'd or lovingly adopted. The average price for a TNR is $100

to the vet that provides the services.

Cat rescues do the hard work of capturing the cats, transporting them for their neuturing,

and then determining if the cat is adoptable or must be returned to their territory or to their

colony. Cat rescue volunteers operate from love and passion, but money allows them to fulfill

their missions

GET IN TOUCH
Access Fred's Photos

WHAT DO I NEED TO DO TO PARTICIPATE? TO BECOME A CAT RESCUE PARTNER, YOU AGREE TO THE FOLLOWING:

  • Promote our "Operation Fred" initiative to your followers by an email and/or social media post at least once. We will give you an email template plus social media posts to help you out.

  • Choose a representative of your organization to be interviewed by Michael Sherlock for her Shock Your Potential Podcast as a part of highlighting you and your mission
    • .

    IN RETURN, WE AGREE TO DO THE FOLLOWING FOR YOU:

  • Create a page on the website for Operation Fred where we list you in a directory by city and state of our vetted Cat Rescue Partners. We'll list your contact information, socials, and have your podcast episode available.

  • We'll provide you with your own unique tracking link for people to join Operation Fred and give you weekly updates on how many people have followed along with you.

  • Throughout Operation Fred, we will ask followers to consider donating to support our goal of 1000 TNRs. Your followers can support you with their donations. Each donation that is dircted to you will have the vast percentage of the donation assigned to you. We will pay you directly each month, on the second Friday of each month.