Building a Rock-Solid Business: Insights from Tatiana Tsoir on Creating Lasting Success

In today’s episode, we’re delighted to have Tatiana Tsoir, a distinguished business and finance expert, join us. With a robust career spanning over 18 years, Tatiana has empowered numerous businesses to achieve financial stability and growth through her expertise in tax planning, price psychology, and operational strategy.

Tatiana Tsoir, CPA, MBA, a Certified Life Coach, author, and speaker, delves into the essence of building a successful business. She explains why luck alone isn’t enough and how a solid foundation is essential for long-term success. Early and strategic planning, according to Tatiana, is the key to transforming a business idea into a stable and productive enterprise.

In her signature mastermind program, “Something That’s Yours,” she supports women in learning to color outside of the lines and go after their bold dreams so that they can be their own boss and make money doing what they love. 

She has a new project “The Bookkeeper Project”, a mission-driven initiative offering free bookkeeping training to underserved groups including teens, moms, first-generation immigrants, and abuse survivors. By providing these individuals with valuable financial skills, the project aims to foster independence and stability while addressing a critical talent shortage in the accounting industry. The program not only equips participants with fundamental accounting knowledge but also supports the broader industry by creating a pipeline of skilled, motivated professionals. Personal stories and industry challenges highlight the project’s impact and the need for support from both individuals and corporate sponsors.

Tatiana is a frequent speaker at conferences, is the author of “Dream Bold, Start Smart: Be Your Own Boss & Make Money Doing What You Love” and host of the podcast Talk to Tatiana in which she has conversations with world experts about their entrepreneurial journey. Tatiana has been featured in Forbes, US News & Report, Business Insider, GoBankingRates, Bankrate, CBS, The List, The Daily CPA, NTD, Thrive Insider, and National Speaker Association.

In this episode, Tatiana talks about the importance of starting a business with the right guidance, and how she helps businesses get their numbers right.

Connect with Tatiana:

Catch us next time for another episode of the Shock Your Potential Podcast!

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Who is Michael Sherlock?

Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

Michael is a two-time best-selling author and will release two new books really soon. Operation Fred – What a Street Taught Me About Leadership will be released in the fall of 2024, and The Enlightened Workplace will be released in 2025.

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Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!

Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purr-fectly crafted tale paired with a leadership and life lesson that will leave you purring for more.

Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/about-fred/

 Get ready to be whisked away into a world where business smarts meet cat charm!

Learn more: https://thefredchronicles.com/

Get ready to be whisked away into a world where business smarts meet cat charm!

Follow us today to know more about Fred:

To connect with Michael follow her on: