Is digital advertising a part of your marketing strategy? Are you daunted by where, how, and when to place ads in this medium? Our guest today can help you master this vital element to a successful business.
Naira Perez of SpringHill Digital has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and oﬄine, and optimizing ROI through generating qualified leads, better processes, and eﬀective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising.
In this episode we discuss how to set an advertising budget, why cookies and cross-tracking are your friends, why developing your customer persona is so important and more! You will also find out the answer to why you get ads for sneakers while playing Spider Solitaire!
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!