Publicity is very important especially for people who intend to take their businesses to the next level. By leveraging the power of media, entrepreneurs get to boost their credibility and visibility exponentially. Christina Daves breaks down the elephant that is PR into simple actionable tips to guide business people effectively manage their publicity.
Christina is a PR strategist and the best-selling author of a book called PR For Anyone: 100 PLUS Affordable Ways To Easily Create Buzz For Your Business. She is also the author of the number one best-selling book, The DIY Guide to Free Publicity. In this book, she shares her journey of landing exposure for a product she invented. Having no resources for advertising or hiring a PR firm when she first got started, she taught herself everything she could about generating her own publicity. In the first year of business, she ended up appearing in over 50 media outlets.
She’s since appeared in over 1000 local and national media outlets and is a regular contributor on Good Morning Washington. Christina, together with her clients, has over 1 billion views and has generated over 100 million in sales from free publicity.
Listen in to learn more!
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