The Power of Stories – Hope Horwitz

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded to positively.

Hope Horwitz knows that a great story is everything, and that the stories she tells help boost opportunities for her clients and ratings for her media partners. She has had an illustrious career in PR and has directed some fun and rewarding PR campaigns.

In this snippet from her full-length episode, on Shock Your Potential Virtual Conference, Hope shares some insights on what makes a story to be considered newsworthy.

Listen in!

Hope’s Social Media Handles




Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.

Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.

As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.

As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.

To learn more about our platform and our conference today, go to