In this episode, we speak with Hope Horwitz, a seasoned PR expert who shares her insights on what makes a story newsworthy and how to effectively pitch to journalists. Hope emphasizes the importance of understanding the journalist’s perspective to increase the likelihood of a positive response.

The Importance of a Great Story:

Hope discusses how compelling stories can create opportunities for clients and enhance media partner ratings.

Understanding the elements that make a story stand out in a crowded media landscape.

What to Pitch and What Not to Pitch:

Insights on tailoring your pitch to meet journalists’ needs and preferences.

Common pitfalls to avoid when reaching out to the media.

Maximizing Media Opportunities:

How strategic PR campaigns can boost visibility and credibility for clients.

Examples of successful campaigns and their impact.

Understanding Newsworthiness:

Key factors that contribute to a story’s newsworthiness, including relevance, timeliness, and uniqueness.

Tips for identifying and developing stories that resonate with media outlets.

Effective Communication with Journalists:

Strategies for crafting relevant and consistent pitches that catch a journalist’s attention.

The significance of building relationships within the media industry.

Join us as Hope Horwitz shares her valuable expertise on storytelling and media relations. Whether you’re looking to promote a personal brand or enhance your organization’s visibility, Hope’s insights will guide you in crafting pitches that resonate.

Connect with Hope:

Website: https://www.fhpublicrelations.com/
LinkedIn: https://www.linkedin.com/in/hopehorwitz/

Catch us next time for another episode of the Shock Your Potential Podcast!

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Who is Michael Sherlock?

Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.

Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.

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Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!

Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.

Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/

Get ready to be whisked away into a world where business smarts meet cat charm!

Learn more: https://thefredchronicles.com/

Get ready to be whisked away into a world where business smarts meet cat charm!