Is digital advertising a part of your marketing strategy? Are you daunted by where, how, and when to place ads in this medium? Our guest today can help you master this vital element to a successful business.
Naira Perez of SpringHill Digital has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising.
In this episode we discuss how to set an advertising budget, why cookies and cross-tracking are your friends, why developing your customer persona is so important and more! You will also find out the answer to why you get ads for sneakers while playing Spider Solitaire!
Listen in!
https://Linkedin.com/nairaperez/
http://www.springhilldigital.com/
https://www.facebook.com/springhilldigital/
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