Think you have a good marketing strategy? So What? That’s the question that our guest today asks each of her clients in the process of helping them to shock their potential.
Margie Agin is an award-winning marketer and the Founder and Chief Strategist for Centerboard Marketing based in the DC area. Margie is also the author of Brand Breakthrough: How to Go Beyond a Chatchy Tagline to build an Authentic, Influential and Sustainable Brand Personality. https://amzn.to/2FfE2rr
In today’s episode Margie reminds us that the best marketing messages tell a story that speaks directly to the pain points of the customer. What gets the business leaders excited about a product or service may not resonate with the customer, and that disconnect hampers success.
As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action.
Free Resource: www.Brand-breakthrough.com