“Shift your mindset on email marketing from just spraying out messages and hoping for money to having a two-way dialogue with customers.” Tyler Sullivan
Having genuine conversations with customers has been proven to be one of the most effective ways to creating positive experiences. As a successful entrepreneur, Tyler Sullivan enjoys customer trust and loyalty built over the long term. Tyler attributes this success to being able to connect with customers and potential buyers on a deeper level by asking the right questions through the right channels and acting on the information provided.
Tyler Sullivan is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012. Tyler also runs EcomGrowers, where he and his team have helped countless Shopify owners add 6-7 figures in additional sales to their eCommerce stores by optimizing email systems and ad campaigns to find hidden revenue streams.
Over the years, Tyler has come to learn the formula for running successful and profitable eCommerce businesses. He believes that even with online companies there is huge value in having real conversations with customers and potential buyers. Tyler is hyper-focused on the customer experience and operating a lean business that doesn’t just drive revenue but drives serious profit and cash flow.
In today’s episode, Tyler will talk about the importance of having honest conversations with customers in scaling businesses. He will also be elaborating more on the value of email marketing in reaching customers.
Social media handles
- In 2000 I was ten years old and was competing in the Home Run Derby of golf world long drive, and I wasn’t that good. When I grew up, I fell in love again with playing golf. [4:14]
- They had a local club builder assembling these different drivers for me, and I ended up breaking all of them due to his inability to assemble them correctly. [4:35]
- I decided that I would learn how to assemble a golf club, which was not a complicated process; then, I also started making and selling to my friends, which was cool.[4:51]
- I was in sales for my whole life and was honestly bored at my day job because I didn’t feel fulfilled. [5:15]
- I made a website, and it took me six months to get a sale for the driver, and then from there, I started to document my journey on Facebook. [5:30]
- Having conversations is a big piece of what I do, and that’s sort of how I shock other companies now with my other brand. [6:22]
- I worked with the college with four students who are smarter than me, and we designed our product for a whole year. [6:48]
- As a result of those conversations I initially had on social media, when I went to launch, we ended up selling $10,000. [7:09]
- I was able to scale it up with Facebook ads and having conversations, and now we do over eight figures a year. [7:19]
- Interaction with customers is at the core of success for my companies, especially the golf brand, bomb tech. [9:24]
- I was having conversations, which allowed me to build an audience that cared because I cared about what they said. [9:42]
- So we cherish that relationship, and a big part of our strategy is in email, and it has helped to teach me that it is really about what the customers. [10:27]
- If I had started the company with an expectation of a certain income, I don’t know if I would have that same lens because it was much harder earlier. [11:58]
- I didn’t have a goal of starting an agency. It was just the right place, right time, and there was interest. [16:08]
- Commercial break. [17:20]
- Having that kind of empowerment to do what they feel is right at the moment makes the team enjoy what they do because they don’t have to say no. [19:58]
- If you go into it to make money and you’re not doing it for the right reason, I don’t think you ever can cross that bridge. [21:23]
- If I started another company, it’d be a ski brand because I love to ski. [22:00]
- Whatever your industry, email is your biggest asset; even though some people think email is dead, it is good to try it out. [23:22]
- Ask real questions that you want the answer to in a plain way, and you’ll be shocked with the replies. It will help you to learn and also get you in the customer’s inbox. [23:36]
- Shift your mindset on email marketing from just spraying out messages and hoping for money to having a two-way dialogue to then earn the opportunity to sell what customers want. [25:42]
- The hardest part once you have some success is getting out of your way by delegating. [29:28]
- Have fun and do something you love. Lower your expectations and ask questions. [30:45]
Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more.
Learn more: https://www.kukuabiz.com