ROI on LEADS – Wanda Toro Turini

How do you measure ROI for your marketing? How can you be sure that a speaking gig, networking event or media appearance will deliver qualified leads to your door? Our guest today has a resource that can help.

Wanda Toro Turini, also known as Dr. Wanda or THE Nerdy Girl Entrepreneur is quite a seasoned entrepreneur but, even more unique… she is a natural inventor. Her latest brainchild,, helps fellow entrepreneurs unveil their Anonymous Fans and stop leaving money on the table. Ketchwords was first developed to solve her problem of collecting those Anonymous Fans in her audience. After creating a texting platform to deliver robust content to her audiences, she used her skills to master the tool and boost the ROI of every appearance, and growing her consulting business to $4.2 Million.

In this episode we learn about this lead-generating powerhouse marketing tool, what it can mean for your business, and how to ensure that you are choosing marketing tools that truly allow you freedom to do what you do best, while the rest is automated and working for you.

Listen in!



Thank you to our April Sponsor: Entrepreneur’s Guide to Financial Well-Being or Wayne Titus

Imagine starting a long journey without a map…or even a clear idea of the obstacles ahead. That’s exactly what it’s like for entrepreneurs who start companies with a lot of passion, but without the financial expertise to grow and scale their businesses and create long-term wealth for their families.

Wayne Titus shows you how to find a financial adviser who can help you map a better journey. In his book, The Entrepreneur’s Guide to Financial Well-Being.  With the right adviser at your side, you’ll have the freedom to focus on what really matters to you.

Get The Entrepreneur’s Guide to Financial Well-Being at and in the virtual bookstore on the Shock Your Potential app.