Can we learn lessons from digital marketing in the tech and healthcare space that can apply to any business? Absolutely! And our guest today explains why.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.
The genesis of MKG Marketing came when, at a creative agency, Mike was caught completely flat-footed by a client’s question – “How much money did we make from your campaign?” Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.
In this episode we tackle the vital role that asking good questions, and listening actively to the answers, plays in any marketing objective. Mike’s company deals with highly sensitive issues with his clients, and through a truly personal approach, they not only guarantee personalized attention and approach, but they also guarantee their results! Also critical to the discussion is a dynamic conversation about moving from the role of “doer” in your company to leader. No matter your business specialty, there is something here for you.
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