Can systems truly provide more room for creativity? Our guest today truly believes that, and not just because he began his career as an electronics design engineer.
Mike Maynard is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. Napier’s unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities.
In this episode we talk about truly analyzing performance by looking beyond just the initial “numbers.” After all, if the right people don’t see your messages, it doesn’t matter. And his Test. Refine. Test. approach challenges his clients to question more to ensure they are truly gaining traction that leads to profitability.
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