Are Keywords important for your marketing strategy? Yes. But our guest today says that there are at least 4 other steps that you should take before deciding on keywords if you want your marketing efforts to impact your profitability.
Jarod Spiewak is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslists “gigs”, several “real jobs” and years later, after working as the lead strategist for a marketing agency and consulting with several others.
In this episode we talk about how he helps his clients to dive deeper into their approach to marketing by mapping out everything that matters, tracking click to dollar, developing a strong strategy that can, and should be, tested, and more. And he reminds us that we are ultimately seeking profit, not clicks.
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