In this episode, we dive into the world of media interviews with Craig Syracusa, a four-time Emmy nominated executive producer and director. With over 25 years in the entertainment industry, Craig emphasizes the critical role of preparation in ensuring successful interviews. The Importance of Preparation: Craig underscores that thorough preparation is the cornerstone of effective
“Brand is nothing more than the endeavor to humanize a corporate entity.” Bryan Adams How do you cultivate a powerful employer brand that attracts and retain top talent? Every company has an employer brand regardless of whether there is deliberate effort towards it or not. This is according to our
“The fusion of the personal and the professional brand is more conducive to business and personal success than the separation of the two.” Shaan Rais Cultivating a strong personal brand means your customers get to recognize you and associate you with your company in a positive way. This according to
“If you build something that people want, you’re going to get paid for it.” Jeremy Parker There is no straight path to success, especially not in entrepreneurship. And as he navigated through the entrepreneurial path, Jeremy Parker discovered something else of importance— that success follows action which is focused on
“You have to be brave enough to walk away when it’s not right, and to also tell clients when it’s not right for them.” April Martini Cultivating honest and meaningful relationships in business is something that our guest today takes seriously. In her line of work, April Martini has seen
“Brand love, in essence is all about creating those emotional connections that transcend your basic product offering.” Anne Candido Until the world is run by robots, there will always be a person on the other side of the sale. Which means a brand’s ability to transform life in order to
“Marketing and branding isn’t magic, but a great brand is magnetic.” Pete Sena In this era of technology, business continue to look for ways to draw on rich customer insights in order to enhance their products and services. Similarly, the business environment continues to become more competitive pushing businesses to
