Systems Trump Creativity – Jeff Hahn


Sales Mixology
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Can your business, or professional reputation, survive a crisis? Our next guest says yes. As long as you follow a system.

Jeff Hahn is the owner and principal of TexHahn Media, Inc., a holding company of communication and marketing agencies, including Hahn Public Communications, Predictive Media Network, White Lion Interactive and Apron Food & Beverage PR. He Is also the author of his new book Breaking Bad News – 12 Essential Crisis Communication Tools.

In this episode we discuss how the best marketing plans aren’t about bursts of creative genius. They are about following proven systems, over and over again. From his early career days, working at Motorola among an engineering culture, Jeff recognized the power of systems to drive consistent results. Today he has found the systems that allowed him to not only triple the revenue of his companies, but to also help his clients manage, survive and even thrive during and after crisis. These lessons will apply not only to crisis situations, however, but to any business endeavor.

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