How do you make your offering available to your customers? Have you created a strategy to maximize them? If not, our guest today has some incredible advice for you.
Kate Colbert is an accomplished marketer, speaker, market researcher, and communications consultant, and is President and Founder of Silver Tree Communications and Silver Tree Publishing. Her companies specialize in market research and business communications, helping clients to use strategic storytelling to acquire and retain more customers.
Kate is the author of the acclaimed book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business https://amzn.to/3oKHb3W, which debuted in the top 1% of all business marketing books on Amazon and is now available in multiple formats and languages. One of the world’s preeminent authorities on gathering and interpreting customer insights, Kate has led marketing initiatives for brands big and small, domestic, and international. She’s worked with top-50 research universities and progressive private colleges, law schools and law firms, medical schools and healthcare systems, start-ups and consulting businesses, and Fortune 500 companies.
In today’s episode we talk about her dual personality of Wonder Nerd meets Data Junkie, understand why every company lives or dies by their customer insights, yet very few dive into that data, discuss the tightrope walk between giving stuff away and charging appropriately and more. This episode is packed full of vital information!
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