All Episodes

Putting Your Best Face Forward – Andrea Fairweather

Putting Your Best Face Forward – Andrea Fairweather

Which is the best color in the world? It is said that the best color is the one that looks good on you, and everyday Andrea Fairweather enjoys the opportunity to play with, and create color combinations that fit each person’s unique tone. Andrea Fairweather is the founder of Fairweather

Reaching the News Desk – Christine Bowley

Reaching the News Desk – Christine Bowley

What makes a story newsworthy? Our guest today receives thousands of story pitches every week, and today she shares her top tips for making sure your story stands out. Christine Bowley is the Assistant News Director at 6abc Action News in Philadelphia. In her role, she’s helped to recruit and

Interview with an Icon – Joan Lunden

Interview with an Icon – Joan Lunden

As with every opportunity, broadcasting comes with its commensurable challenges. However, with the right preparation and approach, anyone can effectively communicate and deliver messages succinctly and clearly. As the longest running female host ever on early morning television, Joan Lunden has always stood out, and she highlights enthusiasm as a

The Power of Sound – Paul Glaser

The Power of Sound – Paul Glaser

The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is the best way to go for individuals who are

Research, Research, Research – Craig Syracusa

Research, Research, Research – Craig Syracusa

Preparation is the single most important part of making and having successful media interviews. This is according to Craig Syracusa, who believes that by avoiding short cuts, and dedicating as much time as possible preparing, an interviewer is able to communicate with others and connect with the audience constructively. Craig

The Power of Stories – Hope Horwitz

The Power of Stories – Hope Horwitz

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded

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